Headline 1
Original Headline
How these Malaysians are making a positive impact on society by doing volunteer work
This headline is simple, straightforward it emphasizes on the main theme of the story. It is a forward-reference headline but questions are rarely effective for news stories because headlines should answer questions rather than ask them. Although it creates more uncertainty about information in a story compared to traditional headlines to provoke the curiosity of the readers, it is not strong enough to attract the readers’ attention as it is more suitable for the contents that a lot of people are interested in. There are also no strong action verbs included and it does not reveal some unique contents in this article such as both of the volunteers have a long experiences in volunteering.
Suggested Headline 1
COVID-19: Volunteers for 8 years and 23 years call on Malaysian youth to band together
I add the word “COVID-19” in the beginning of the headline because it can make the headline SEO-friendly as COVID-19 is a hot topic nowadays and a lot of readers might search on it. Then, I emphasize that both the volunteers have an experience in volunteering for 8 years and 23 years which is a long period to make the headline more attractive. Readers might be interested in why they are willing to work as volunteers for such a long time and what is said by them will be more powerful. I also include the strong action verb which is “call” to attract the readers’ attention.
Suggested Headline 2
Passion in Volunteering for Years Change Self-perspective and People’s Lives
This is a headline that is in a different style compared to the first headline that I have suggested. This headline brings the important message in this article to capture the spirit of the story which is about how meaningful volunteering is. The headline is more effective because instead of telling the readers how we should do, it shows readers why we should do something, for example, volunteering can change one's self-perspective and people’s lives. If a headline can appeal to the kind of people the readers look up to, it can be powerful.
Headline 2
Original Headline
Floods: F&B operators say damage and losses have been devastating
This headline is short and accurate in fact, tone, scope and focus. It is also great to include the word “flood” in the front as it is SEO-friendly because currently flood is happening in a lot of places and involves a lot of people so many people might search on this word. The word “devastating” is also powerful enough to describe the seriousness of the impact of flood. However, not everyone understands the word “devastating” so it might make the headline not simple and specific enough for people to understand. It would be better if some specific facts or numbers of how serious the flood is included in the headline.
Suggested Headline 1
Floods: F&B operator claims losing RM300,000 in a day
I suggest including numbers in the headline to make a catchy SEO friendly headline. This can also help the readers to imagine how serious the flood is in an easier way. Different readers might have different definitions in some words so number is the best way to describe the situation. The headline can also attract the readers’ attention as RM300,000 is quite a large amount of money and the headline also stresses that there is just a day taken for the F&B operator to have such a large amount of losses. The number might wow the readers and provoke their curiosity to read more about the article.
Suggested Headline 2
Flood: Everything in the restaurant is gone, says F&B operator
I suggest a more simple headline which is also powerful enough to grab the readers’ attention. There is a strong verb in the headline which is the word “gone” to describe how scary the flood is. The word “everything” is also a simple word that can include the food, chairs, tables, icebox, computer, cameras, and the entire ordering system that the F&B operator lost. All of these simple words add to the attractiveness of the page. This headline would also make the readers’ shocked and entice the readers, encourage them to click on it.
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