Tutorial 2: Know Your Neighbourhood

Find 6 articles that fall into news, propaganda, advertising, publicity/promotion, entertainment and raw information. Put them on the information evaluation grid according to their primary goal, target audience/primary client, the methods employed, the practitioners and the outcome of the info.

_________________________________________________________________________________

1. NEWS / JOURNALISM

The Star : Raya: Traffic flow to north, south still congested

Primary Goal	To inform the public that the traffic on the main highway heading north and south is moving slowly.
Target audience / Primary clients	Malaysian rood users, especially those who wants to cross the state.
Method (s)	Provide clear, verified and credible information about the traffic situation on the highway.
Practitioner (s)	Journalist or reporter
Outcome	To deliver the information about the traffic situation so the public will take note if they would like to cross state.

2. PROPAGANDA

The Star: Syed Saddiq: State elections during pandemic is Umno’s tactic

​Primary Goal	​To inform the public that the upcoming Johor state election is part of the ruling coalition’s tactic to win the election.
Target audience / Primary clients	Malaysian, especially those who concern about politics and the voters
Method (s)	Presenting one side only which is the view of Syed Saddiq, president of the Malaysian United Democratic Alliance (MUDA) who oppososes the UMNO.
Practitioner (s)	Political movements
Outcome	Spread information to reveal the tactic of opposition party which is UMNO's party in order to harm the party

3. ADVERTISING

Independent: Meet the company behind UK’s Gigabit broadband rollout

​​Primary Goal	To sell the service of Sterlite Technologies Limited (STL) which supports the top telecom and digital service providers across Europe
Target audience / Primary clients	Business or organization which is Sterlite Technologies Limited (STL)
Method (s)	Persuasion through words, infographics, facts and statistics.
Practitioner (s)	Advertising agencies or businesses
Outcome	​Increased sales of services, at the same time, enhance brand awareness and reputation

4. PUBLICITY / PROMOTION

Enews: How TikToker Elyse Myers Uses Her Platform to Raise Awareness for Mental Health

​​Primary Goal	​To enhance the image of the TikToker Elyse Myers.
Target audience / Primary clients	Celebrities, TikToker
Method (s)	Positive information about the TikToker Elyse Myers which she uses her platform to raise awareness for mental health.
Practitioner (s)	​PR agencies or publicists
Outcome	Gain greater public approval or awareness about the TikToker and build a good image for her.

5. ENTERTAINMENT

The Straits Times: At The Movies: Doctor Strange finds magic, monsters and myths in the multiverse

​​Primary Goal	To attract audiences by providing a diversion which is introducing a new-release movie.
Target audience / Primary clients	​Media organisation
Method (s)	Introduction to a movie by providing reasons to watch the film.
Practitioner (s)	​Writers
Outcome	​Increase circulation of the movie and provide light relief and amusement

6. NEW INFO

The Star: This is not acceptable behavior, says teen who exposed teacher's 'rape joke

​​​Primary Goal	​To voice out the truth of school sexuality issue that Ain experienced
Target audience / Primary clients	Malaysia Kini ( Facebook Page )
Method (s)	Unfiltered info via Facebook without an obvious evidence of a journalist's involvement
Practitioner (s)	​Ain Husniza Saiful Nizam
Outcome	Self expression on personal experience to spark awareness of the public on the school sexuality issue.